With annual sales in excess of €750 million and 3000 farmer members, Dairygold is Irelands largest Dairy Co-Operative. Prior to engaging with TEKenable, Dairygold communicated with members almost exclusively by post and telephone.
The company engaged TEKenable to come up with a more effective means of reaching its customer base, one that relied on modern technology. The solution – a mobile app called My Milk.
This app provides the farmer with a wide range of information, direct to the smartphone. Today, dairy farmers get data on each milk collection from the farmyard, including the volume collected , the price paid and a range of milk quality information. This quality information in particular is very useful, providing early indication of the presence of herd pathogens. Customer engagement with ‘My Milk’ is also extremely high, as farmers now get data directly to their smartphone rather than through the post.