Rapidly changing technology landscape, like AI, machine learning and automation, are quickly replacing a lot of our everyday tasks, making our jobs not only easier, but smarter and more productive as well. The reality is, the digital revolution is here to stay and will change the lives of sales, support and marketing for the greater good.
According to a report by Markets and Markets, marketing automation software is expected to become a $5.5 billion dollar industry by 2019. The growth of these types of programs has become tremendous money saving techniques, saving on both the time and labour over what’s otherwise considered pretty mundane tasks. Given how much easier automation is making the marketing and sales process, it’s no wonder why firms have been making such a drastic leap to adopt these technologies.